You've written your first indie book. Congratulations. Now how do you sell it? The market's saturated with first-time authors trying to keep their books from languishing on virtual bookshelves. What kind of marketing strategies will get your book noticed?
It's All About the Niche
Niche publishing is hot right now. A niche establishes your expertise quickly—and readers are drawn to expert analysis, educational, and self-help books. In fact, according to Publisher's Weekly, nonfiction sells better than fiction.
Does your business frequently take part in outdoor events? If so, you're missing a big opportunity to spread brand awareness if you aren't having your employees dress in corporate logoed outerwear.
When Reps Won't Keep Their Clothes On
Passers-by who won't take the time to actually enter a shop or office find it hard to resist stopping to check out the convenient goings-on of outdoor events. Whether it's a charity golf tournament, promotional stunt, or outdoor career fair, any outdoor public gathering is usually quick to turn into an all-out shindig.